Um, why? WWD reported that the founder of FUBU, Daymond John, will reintroduce the brand Fall 2010 after leaving the US market five years ago. The line is said to get a face-lift and will be more "Carhartt-meets-Abercrombie & Fitch style," according to John. He also states that "kids have a three-year memory span, so most don't have a sense of the brand's roots." Well, I remember – people don’t forget (said in the Superbad voice). I really need to see this; if it looks like I remember it looking, I’m not buying.