Beginning in 2010, W Magazine will be launching two themed issues, starting with April being their shopping issues. According to WWD, “vice president and publisher Nina Lawrence explained the issue will be 100 percent ‘shop-able,’ which means every item shown in editorial and advertising is for sale.” Readers will be able to literally shop right from the pages of W. They can take a picture of an item from an ad, send it to an email address that in turn will send them a link to buy the item(s), a special offer, and a video to see that particular designers entire collection. I absolutely love this idea. I think it will get shoppers more involved in the market once again and not only that, but customers tend to pay more attention to ads in magazines than on TV. W is also planning a two-day shopping event in the meatpacking district at the end of March in order to mark this issue. I’ll be there.
Also, in December 2010, W will be publishing a “society issue” which will include an exploration of American society over four decades (which to say the least will be a mess), black books of NYC, LA, and D.C., and lastly a selected network of socials blogging and a bunch of photographs. Good stuff W, I’m going to have to subscribe again.