Showing posts with label WWD. Show all posts
Showing posts with label WWD. Show all posts

Thursday, November 19, 2009

People Are OBSESSED With La Gaga

Okay I know I talk about Ms. Gaga a lot, but now there’s proof I have good reason. After doing her editorial spread with American Vogue, all the magazines want a piece of her. Vogue Italia, Vogue Paris, W, all want to immerse in her Gaganess. Not only that, one certain “fashion bible” aka WWD is involved in an editorial spread where the fashion beauties are asked to create self-portraits of themselves – lighting, make-up and amazing styling provided of course. So if you’re sick of Ms. Gaga now, you’ll really be sick of her in the months to come. I won’t, lol.

P.S. to download part of her new CD, click here.

Friday, October 30, 2009

W Magazine to Launch Shopping Issue in April 2010

Beginning in 2010, W Magazine will be launching two themed issues, starting with April being their shopping issues. According to WWD, “vice president and publisher Nina Lawrence explained the issue will be 100 percent ‘shop-able,’ which means every item shown in editorial and advertising is for sale.” Readers will be able to literally shop right from the pages of W. They can take a picture of an item from an ad, send it to an email address that in turn will send them a link to buy the item(s), a special offer, and a video to see that particular designers entire collection. I absolutely love this idea. I think it will get shoppers more involved in the market once again and not only that, but customers tend to pay more attention to ads in magazines than on TV. W is also planning a two-day shopping event in the meatpacking district at the end of March in order to mark this issue. I’ll be there.

Also, in December 2010, W will be publishing a “society issue” which will include an exploration of American society over four decades (which to say the least will be a mess), black books of NYC, LA, and D.C., and lastly a selected network of socials blogging and a bunch of photographs. Good stuff W, I’m going to have to subscribe again.

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