Here are some still shots from Rihanna's newest video, Rude Boy. From the looks of it, Rude Boy has a very different aura than Hard. Rihanna herself stated "“[It's] completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type." I'm anxious to see the video now.